Andrew Gershoff
Professor of Marketing and Marketing Department Chair at the McCombs School of Business
Teaching Pricing and Revenue Optimisation at BITSoM
BIO
Andrew Gershoff is the Chair of the Marketing Department and a Marketing Professor at the McCombs School of Business at the University of Texas in Austin. He also holds the Foley’s Professorship in Retailing. Andrew's research focuses on understanding how consumers form judgments and make decisions when evaluating individuals, brands, and products, with his findings featured in esteemed academic journals like the Journal of Consumer Research and the Journal of Marketing Research.
Education
PhD (Marketing), University of Texas
MBA, University of Texas
B.A. (Sociology), University of Massachusetts
A.A. (Associate of Arts) in Business Administration, Berkshire Community College