BIO

Dr. Kapil R. Tuli is Lee Kong Chian Professor of Marketing and Director of the Retail Centre of Excellence at the Lee Kong Chian School of Business (LKCSB), Singapore Management University. He joined LKCSB in 2006 after completing his Ph.D. in Marketing from the Goizueta Business School, Emory University.Dr. Tuli has published several papers in leading marketing journals such as, Journal of Marketing, Journal of Marketing Research, Management Science, International Journal of Marketing Research, and Journal of Retailing. In 2017, Dr. Tuli received the 2017 Sheth Foundation/Journal of Marketing Award for his paper “Rethinking Customer Solutions: From Product Bundles to Relational Processes” that was published in the 2007 edition of the Journal of Marketing. In 2016, Dr. Tuli became the first Marketing Faculty from an Asian Business School to receive the prestigious Rajan Vardarajan Award for Early Career Contributions to Marketing Strategy Research, from the American Marketing Association. Dr. Tuli currently serves as an Area Editor for the Journal of Marketing Research and International Journal of Research in Marketing, and as a member of the Editorial Review Board at the Journal of Marketing.Dr. Tuli is also an award-winning teacher whose interests focus on understanding customer centricity, branding and brand management, customer satisfaction, and the financial impact of Marketing actions.Over the years, Dr. Tuli has been in the Dean's Teaching Honour List for 2009-2010 and 2010-2011. In 2015, a case study written by him (Jungle Beer: An Entrepreneur's Journey) was awarded the Best Case Study Award in Entrepreneurship by the EFMD. More recently, Dr. Tuli was a nominee for the best Executive Education teacher at SMU for 2016-17.