BIO

Dr. Sandeep R. Chandukala is an Associate Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University (SMU). He specializes in teaching Analytics across various programs including executive education programs.Sandeep’s Research interests are in retail analytics and new technologies in marketing. His research involves building econometric and statistical models for better insights. Sandeep’s research has appeared in various journals including Journal of Marketing, Marketing Science, HBR, and Journal of Retailing. Before joining Singapore Management University, Sandeep was a faculty at the Kelley School of Business at Indiana University, USA from 2008 to 2015.