BIO

Dr Shehzala recently completed her PhD in Management from the Indian Institute of Management Ahmedabad, specializing in Marketing. Her ongoing work and research interests include Digital and Social Media Marketing, Marketing and Ethics, Consumer Wellbeing (including marketing to consumers at the Bottom of the Pyramid), and Advertising. Her research projects have been selected for presentation at several national and international conferences like IMTC (France), Summer and Winter AMAs (USA), AMS (USA and UK), ANZMAC (Australia), ICAMA (South Korea), and SCAP (Singapore). Her thesis has received recognition in the best presenter category at ANZMAC, the best thesis award (runners-up) at the International Conference on Digital Organisations, the best paper award in Marketing and Consumer Behaviour at INDAM, and the best paper award in Management at IIT Jodhpur's Doctoral Colloquium. She has worked with faculty from HBS, Hiroshima University, York University, HEC Paris, and École Polytechnique. She has also worked in marketing and consulting roles with Atos, HT Media Ltd, Siyahi, and Mars.