BIO

Venkatesh (Venky) Shankar, is a Professor of Marketing and Ford Chair in Marketing & E-Commerce, at Mays Business School, Texas A&M University. He is also currently the Chair of the Marketing Accountability Standards Board Advisory Council. With a PhD from Northwestern University's Kellogg Graduate School of Management, Shankar's expertise spans marketing, international business, and consultancy. His influence is further evident through advisory roles and the Shankar-Spiegel Award, a testament to his impactful work.