BIO

Raj Raghunathan is Zale Centennial Professor of Business at the McCombs School of Business at UT Austin. He is interested in how people’s judgments and decisions impact their happiness and fulfilment. Raj’s work has appeared in top journals such as The Journal of Marketing, The Journal of Consumer Research, The Journal of Marketing Research, and The Journal of Personality and Social Psychology. His work has also been cited in several mass media outlets, including The Atlantic, The New York Times, Fortune, Forbes, and Harvard Business Review.